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Home Office Alcohol Campaign

June 2008

"You wouldn't start a night like this so why end it this way"
Longacre, Covent Garden, London

This clever campaign was established for the Home Office to compliment their run of TV ads urging people to "Know Your Limits" when it comes to alcohol.

The windows of a department store in Covent Garden were dressed to show "The Nightlife Collection." Male and female mannequins were styled to show how some people end up after a night out. Props included neon lighting, fridges, dressing tables, shoes, make up, fake urine and vomit, and old cathode ray TV sets displaying the TV ads for the camapign.

The windows of the department store were equipped with sound and the set was kitted out with Bluetooth servers to enhance the message.