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A&E TV 'The Andromeda Strain' - New York

May 2008

In association with Pearl Media, Motomedia produced and installed a streetlevelBillboardTM in New York to promote American station A&E Television's upcoming two part event The Andromeda Strain.

The giant digital billboard is situated on 8th Avenue a few blocks from Columbus Circle and Central Park and features striking graphics taken from the show which is based on a book by Michael Crichton and directed by Ridley Scott.

A core feature of this campaign is audience data capture with reports being regularly uploaded to the internet.

The audio expression needed to cope with the ambient noise of the bustling city - it performs admirably and is clearly audible during the busiest times of the day while scheduled to close off at night.