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Bluetooth services for Seat at the Red Bull Air Race

Bluetooth blitz at the Air Race

Motomedia have helped deliver the Bluetooth services for Spanish car manufacturer Seat at the London leg of the Red Bull Air Race.

The race was a fantastic and really well-organised event and the show enthralled crowds of 35,000.

Bluetooth equipment was installed in five crowded spectator zones along the Thames and video, images and an application were sent out to thousands of phones via powerful Bluetooth servers.

'the power of Bluetooth as an information medium was clearly evident at the Air Race with thousands of phones receiving interesting and high quality informative downloads.'
ronan mcmacken, creative director, motomedia