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LCD Soundsystem album launch for EMI Records

At 9.00am on the 12th March 2007, no. 33 Liverpool Street London, EC2 was alive with a 15ft high wall of graphics, digital video and music to celebrate the release of LCD Soundsystem's new album Sound Of Silver.

For the launch LCD's label, EMI Records, were looking for an edgy modern approach to advertising the band. Motomedia developed just what they were looking for and transformed the unit at Liverpool Street.

This was the first live visual and sound show to be produced by Motomedia. Managing director Kenny Maclean said "We are very excited about the Motomedia concept and feel it is the perfect platform to launch music. We are very happy to be working with EMI Records."