Sky TV's 'Bones' and PopUpShops.

November 2007

Motomedia were recruited to help the campaign for Sky TV series Bones.

Empty shops in high footfall parts of Glasgow, Manchester and London were converted into eerie and engaging 3-Dimensional and multimedia advertisments.

As you can see from the pictures above, each shop housed a skeleton sitting on a leather armchair, with some bones laid out on a chest, and footprints on the floor leading up to the skeleton but none returning to the door!

On the wall the words 'thedeadroom.com' were stencilled and each shop contained a web camera linked up to the internet.

On visiting www.thedeadroom.com viewers watched the webcam feeds as people stared in through the windows at the skeletons, and were able to interact with a website made specifically for the promotion.

Using a full retail space as part of an ad campaign is an excellent method of promotion. You'll hear more about 'PopUpShops' very soon.

Read more about this unique advert here