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motomedia shopping center advertising, streetlevel TV.
streetlevelTVTM
Shopping centres offer a fantastic advertising opportunity.
With shopping centres full of browsing shoppers
already primed to buy, and as a point of purchase of
most brands and products, streetlevelTVTM offers a powerful
medium to influence their spend.
When in a shopping centre environment, shoppers will stop to look at something that catches their attention,
whether this is an advert or a music video for an up and coming act.
In partnership with the shopping centre owners we are
able to provide accurate demographic and footfall data;
the weekly average footfall of a shopping centre in the UK is in
excess of 250,000.
whatcanitdo?
StreetlevelTVTM delivers much more than standard outdoor advertising.
Using large format screens and advanced audio technology we can bring a huge variety of content
like exisiting high quality TV ads, infomercials and live news and
weather, all with sound, to compliment a marketing campaign.
StreetlevelTVTM sends out Bluetooth content to mobiles and uses
audience data capture techniques to measure effectiveness. It is designed to engage the consumer, it is at
streetlevel, it is customer facing, measurable and is located in shopping havens.
StreetlevelTVTM is more than a sequence of adverts - it is designed to engage the
consumer by showing short films, community messages, infomercials, music videos and clips of unsigned bands
and adverts for local events in conjunction with advertising.
Intelligence hardware and software is included as standard. This gathers information on viewing times and viewer
demographic and uploads reports to the internet. All playlists are scheduled remotely using advanced real-time server software.